By Nick Jankel

AI Leadership Keynote Speaker, Futurist, Master Facilitator, Leadership Theorist, Executive Experience Designer, Author, Co-Founder of Switch On Leadership

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This entry is part 2 of 5 in the series Experiential & Immersive Leadership Development

The Case For Experiential Leadership Development That Transforms Leaders

Have you ever tried learning to swim or fly a plane by reading a book or listening to a professor? You may understand the mechanics of a backstroke and the algorithms of flight paths, but once you hit reality, theory becomes more challenging to uphold.

Leadership works the same way. You can read the leadership bestsellers, digest all the Harvard case studies, and watch a bunch of TED talks, but nothing much will change until you’re thrown into complexity, tension, difficult emotions, challenging people, broken business models, tight supply chains, technological disruption, and real-time decision-making in uncertainty… and rise to the challenges.

This is particularly important when attempting not just to add new knowledge to existing 20th-century managerial mindsets and actions (which is what most exec education and leadership training does) but to transform those mindsets and behavioral habits to be aligned with future-fit leadership capabilities like taking 100% ownership, being radically self-aware (of micromanagement, of killing innovation, of people pleasing, of passive aggression, etc.,), developing emotional intelligence and agility, building deep resilience for long-term uncertainty and disruption, making sense each day of more complexity and volatility, and being able to lead and land strategic breakthroughs, adapted business models, value-creating innovations, and business transformation.

This means leaders need to develop metaskills and leadership capabilities in leading constant innovation, adaptation, and transformation capabilities that much 20th-century management theory and training, optimized for exploiting established business models in comparatively stable markets, was never designed to develop.

We don’t need leaders who can replicate case studies of innovations developed a decade ago (or even 2 years ago). We don’t need leaders who apply a formula cooked up elsewhere for how to leverage AI successfully as it evolves before our eyes, or deal with emerging issues around the future of work that nobody has yet resolved for their unique business.

There is limited value in leaders using a framework perfected in the cold environment of a university in the hot moments where leadership plays out (and who may well be more self-aware of their own reactive patterns than the leaders are).

We need leaders who can remain centered and emotionally stable when the stakes are high. We need leaders who can make sense of complex, rapidly changing situations, make wise decisions without perfect data, and communicate them clearly to overwhelmed and anxious stakeholders, even as uncertainty mounts and new technologies (like quantum computing) emerge faster than they can keep up with. We need leaders who can commit to a bold vision of change, transformation, and business model innovation, even when the path forward is unclear and strategies and plans must adapt in real time as the environment changes.

VUCA++ change and complexity don’t yield to best practices or organized plans. They demand presence, agility, self-mastery, a touch of hubris, and a great deal of humility.

If we want leaders who can handle today’s pace and pressure, we must move beyond passive learning, professorial frameworks, MBA-style case studies, and engaging workshops to develop leaders through lived experiences that upgrade their mindsets and unlock innovative and agile behaviors.

Experiential Leadership Development vs. Conventional Training & Teaching

The kind of leadership required to be future-fit today cannot be developed through teaching and training alone. Leaders must experience and practice it repeatedly as they reshape established patterns of thinking, feeling, relating, and behaving. It requires deliberately developmental spaces where leaders can rehearse how to be, so they can solve problems that no human being alive today has faced, not just know what to do based on best practices created in the past.

This is not a “training” moment; it’s a transformational one.

That’s where transformative leadership development journeys come in—and the experiential learning and leadership development moments that lie at the heart of them. If you’re intrigued, you can read 15 strategies for creating and crafting highly effective, transformative, and impactful leadership journeys here.

Well-conceived experiences, designed to fit the transformative logic of how brains and nervous systems change most effectively and held, hosted, and guided by facilitators with deep experience of leading people to transform themselves, go way beyond frameworks, concepts, cases, classes, and formulas. When crafted smartly and facilitated wisely, experiential leadership development can transform how leaders sense, sense-make, feel, think, act, decide, relate, interact, influence, innovate, and inspire.

That’s why experiential leadership development programs are essential in the modern, future-fit organization. They create a safe container to engage, become curious, take ownership of their own leadership development (as well as existing foibles), let go of comforting yet outdated beliefs and protective but maladaptive behaviors, try out new ways of leading, fail, reflect, iterate, improve, and try again. Not to perfect performance, which is an impossible goal rooted in an outdated paradigm of education, but to strengthen adaptive capacity.

Ways Experiential Leadership Development Differs from Traditional Management & Leadership Training

Experiential leadership development is about shifting mindsets, transforming behaviors, evolving character, and developing future-forward capabilities required to lead in the face of disruption, complexity, and uncertainty, rather than adding new information and formulas to already full brains.

Experiential leadership workshops and engagements confront leaders with powerful and thoughtful experiences that highlight blind spots and stimulate breakthroughs. Instead of passively consuming knowledge, leaders develop mastery in metabolizing their unique challenges into new solutions with creativity, clarity, and a customer-centric approach. Instead of trying to remember frameworks and theories, they are embodying growth and development in their nervous system, expanding their consciousness and capabilities to be adaptable and transformational leaders as they do so.

Transformational & Adaptive Leadership Development Programs/Journeys

We co-design and deliver highly experiential and exquisitely customized transformational leadership development programs that do not just educate and train but seek to upgrade and transform the mindsets and behaviors of your leaders.

We strive to provide the most effective transformational leadership development programs on the planet—tailored to your unique culture, industry, strategy, and ambitions.

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Insights stick because they are embodied, emotional, experiential, and contextual. When development becomes experiential, not informational, that’s when transformation becomes possible and even sustainable.

At its core, experiential leadership development is less about training in best practices and more about creating real-time, immersive opportunities for leaders to develop next practices. It’s about creating brave and safe spaces for leaders to learn, experiment, make mistakes, reflect, and grow. Development happens in being and doing, not through slide decks or case studies (though we often use both to frame and integrate an experiential learning event). The experience is the classroom.

What Experiential Leadership Development Is Not

“Experiential” is everywhere. It has become increasingly popular within the so-called Experience Economy (a book I read the year I started my first business, a brand agency, in 1999).

Experiential theater, cinema, concerts, festivals, brand activations, and retail outlets. Experiential, from Starbucks coffee shops in London to the Sphere in Las Vegas, means big bucks.

However, many wonderful experiences leave no lasting impact on those who have them. They are amazing when you are there, but the impact fades over time. All that is left are great memories. But that is not enough to warrant inclusion in leadership development programs the organization relies on to build leaders who can survive disruption and thrive in VUCA++.

When was the last time a concert, or even a festival, changed how you think or act for good? When was the last time an experiential marketing event, for Nike or Lululemon, shifted your core way of being in and reacting to the world around you?

Experiential is easy. Experiential development that creates and sustains significant change in people, especially in smart and busy leaders, is complex and challenging to achieve.

We have observed numerous well-meaning leadership and culture change programs that attempt to drive change through experiential events, but ultimately fail to deliver a return on investment (ROI). Event producers and L&D professionals reportedly design expensive and time-consuming experiences that are engaging and enjoyable for all, yet fail to yield significant rewards in terms of leadership mindset and behavior change.

Experiential leadership development is not:

  • Warm-ups and ice-breakers (although we use both in our programs because they are designed to “prime” a specific transformation or serve the movement toward a particular outcome).
  • Team-building exercises (although with wise design, they can be crafted to serve the logic of a transformative experience in ways that fit the tone and theme of the leadership journey).
  • Fun and inspiring performances, such as a comedian or beat boxer, that may engage the room, but are disconnected or disjointed from the transformative logic of the leadership journey.
  • Unusual activities like drumming, dancing, or performing the haka do not serve the transformative logic of the leadership journey; although they elevate the state of participants in the moment, they do not lead to a sustained shift in mindset or behavior.
  • Social events, such as bowling or karaoke, that follow a meeting or workshop are connective and playful, but they are not directly relevant to the transformative logic of the leadership development journey.
  • Impressive occurrences, maybe with a famous celebrity or a show-stopper, that do not lead to any significant change in beliefs and behaviors.
  • Intense experiences, or a whole series of rich experiences, that actually overwhelm already exhausted and stressed-out leaders, which can lead to a regression back to old and outdated mindsets and behaviors rather than the transformation to better-adapted ones.

The Transformative Logic Within Successful Experiential Leadership Development Design

Assuming you have read this far and are interested in developing experiential leadership programs and journeys that sustain a shift in how leaders show up, step up, grow, and clean up, you may want to understand more about what I mean by the “transformative logic” of experience design.

Experience Design is a profession. It’s taught in colleges. Even more specifically, Learning Experience Design (LXD) is now taught. I began designing experiential leadership and innovation programs over 25 years ago, way before it became a course or book.

Through years of experimentation and trial and error, I realized the most critical part of designing successful experiential leadership development programs is grounding them in the logic of human transformation. In other words, we design around how the biology and psychology of leaders, particularly their brains and nervous systems, change, adapt, and evolve.

We craft experiences that help them interact with the world (employees, customers, technologies, threats) in practical ways so they begin to adapt biologically, upgrading their responses to drive better outcomes.

By studying brain and behavioral science, as well as complexity science and the contemplative sciences, we started to piece together a pathway of individual and collective transformation that we call The Transformation Curve.

The Transformation is an archetypal blueprint of the journey required for lasting positive change. Content, context, flavors, and specifics are all different. However, the Curve remains consistent across time and space, at least in our experience working with approximately 100,000 leaders from Beijing to Boston.

Just like in a movie, the details change, but the logic, what they call “the character arc” in storytelling, stays consistent as old and outdated emotions, mindsets, and habits are released and more adaptive, agile, and creative ones arise in their place.

The Transformation Curve is one of the eight principles of our own theory of transformation, which we ultimately refer to as Bio-Transformation Theory (BTX). The effort to understand the Transformation Curve, so we could design better experiential and transformative leadership journeys (as well as transformational coaching programs, toolkits, and workshops), spawned an entirely original theory of transformation rooted in biology.
We cannot bypass biology, as our co-founder Alison McAulay makes clear. Leaders are organisms and not algorithms, and do not change as easily as code does. Here are some of the key stages for unlocking transformation in leaders that we design our experiential leadership development programs around:

How leaders transform mindsets and behaviors across 7 stages

12 Proven Experiential Leadership Development Interventions

In the experiential leadership development workshops and experiences we develop within our transformative leadership development journeys, we craft a series of interactions, interventions, and experiences that together enable a leader to develop a new and future-fit leadership capability, strengthen existing capabilities, and embody a capability in their being—in the sinews and viscera, the muscles and the memorey—much like when kids finally learn to ride a bike or pilots masters how to land a plane in fog.

Some of the experiential learning techniques we use:

  1. Serious play between leaders, harnessing hand-crafted and deeply engaging “games” designed specifically to help leaders sense, feel, and fully experience different leadership styles or leadership solutions.
  2. Innovation and agility challenges where leaders think they are being set up to learn how to solve a problem (which they are), but in the debrief, they realize they were also experiencing and learning how to lead, follow, contribute, listen, step up, and relinquish control as a leader.
  3. Apparent mistakes, moments of boredom, or planned “emergencies”, set up in secret, where leaders experience in real time how they react vs. respond to crises, and learn how their emotions hijack or guide their best leadership responses.
  4. Role-playing difficult conversations and working through simulated leadership challenges that leverage tools and practices like our transformative scripts, which offer leaders “sentence stems” that redirect conversations to creative, collaborative, and effective resolutions.
  5. Visits to unusual environments that aim to provoke a visceral reaction and elicit a non-negotiable and potentially transformative response in leaders that inspires them in a specifically designed way (e.g. such as a visit to a favela, followed by an innovative social enterprise serving its residents in insightful ways, to experience how others have innovated their way out of challenges with far fewer resources).
  6. Carefully crafted primes, invitations, audio tracks, videos, artifacts (physical products), and prompts that we send out to participants before programs begin, during the journey, or after a workshop to invite them to do something specific. We have provided animated onboarding videos, embodied leadership practices, a custom-made set of dice for decision-making in complexity, a solo reflective walk in nature with an audio guide, and many more that might prepare the mind for transformation, trigger a breakthrough, or help embed and embody a new mindset or behavior.
  7. Films, both factual (feature docs) and fiction (movies), and podcasts that we choose specifically to help leaders feel in their guts and hearts the intensity and the raw power of creative resolutions to specific leadership challenges—as well as walk in the shoes of characters (real or imagined) who have encountered such challenges and risen to them. The aim is to catalyze inner breakthroughs that are necessary to solve external problems. We frame the movies beforehand with light guidance and sometimes a guided visualization, and we conduct a debrief after (often the next day) to capture and codify leadership learnings.
  8. Peer-to-peer coaching, using a safe and structured scaffolding through which leaders experience what it is like to coach powerfully and practice coaching another toward breakthrough outcome (while learning cutting-edge coaching techniques) and peer-powered transformative leadership circles where leaders sit together, absent of roles or titles, and dialogue about critical topics as well as learn how to observe, master, and rewire themselves in challenging relationships, debates, and disagreements.
  9. Multimedia crafts and creativity activities (e.g., mask design, Lego crafting, mandala making) that accelerate the process of transformation through 1) identifying and relinquishing outdated aspects of the individual leader, 2) revealing and imagining new potentials, and/or 3) integrating and embodying insights deeper into the brain and nervous system.
  10. Affective, cognitive, behavioral, and somatic leadership practices that leverage the latest brain science, as well as tools from well-established contemplative traditions, to rewire the brain and nervous system. We teach these practices to leaders so they can incorporate them into their daily routines to accelerate becoming the change they want to see. We leverage optic flow (using the unique role of the optic nerve in the brain), affect labeling, reframing, visualizations, journaling, EMDR (tapping), voicework, voice dialoguing, mindfulness, bodywork, movement and dance, yoga, breathwork, and other evidence-based techniques proven to drive change in individuals.
  11. Set-piece transformative experiences that aim to create a phase transition in how leaders experience themselves in the world, liquify well-established yet sabotaging habits (command/control, defensiveness, people pleasing, compulsive fixing, innovation killing, etc., etc) that were once adaptive but now undermine effective leadership, or unleash their imagination to envision empathic and creative solutions to gnary problems that remain unsolved. Our transformative experiences range from leveraging systemic constellations to have leaders play different characters or agents within their business ecosystem to feel into what the system is seeking to rich encounters with their inner reality that incorporate powerful cinematic music to evoke reduce the stress, anxiety, wounding, and fear that anchored in listing beliefs and behaviors and/or elicit positive emotions that spark and burnish in breakthroughs.
  12. Setting leaders to work on live business problems—unsolved pain points of internal users (employees) and/or external ones (customers)—that cannot be solved by Business As Usual management thinking and instead require creative thinking, breakthrough innovation, and transformational leadership techniques and tools to resolve. Leaders have the opportunity to experiment bravely, supported and coached by their peers in the program and our expert facilitators. They can “fail forward” in a safe sandbox where negative business and career impacts of bold breakthrough ideas and innovations are minimized. They can practice unfamiliar leadership, innovation, and transformation tools and techniques until they become embedded in their thought processes and embodied in their way of being, so they can innovate and transform their teams and business units successfully in the future.

Conclusion: Experiential & Transformative Leadership Development

Through all these experiences and more, guided by a wise facilitator, leaders can become radically more self-aware of the cognitive, emotional, and relational metaskills they need to navigate the fast-changing VUCA++ world and the higher-order leadership capabilities required to win the future. The best experiences unlock Ah-ha! moments of expanded consciousness, while also accelerating leaders on the journey of change.

We always ask them to meta-reflect after each experience, in pairs, circles, and cohorts, on how they present themselves, speak, and show up, and how they use various defenses, usually subtle, to maintain control rather than risk creativity. We also invite them to explore how to use these insights to identify workplace culture strengths and challenges. This happens in a psychologically and emotionally safe developmental space with sufficient challenge, ambiguity, consequence, and transformative heat.

Often, less is more. Packing in lots of poorly designed experiences doesn’t lead to a good return on investment (ROI). It can also overwhelm already-exhausted leaders and confuse them more than support them, as they try to parse the meaning in rich but poorly curated and crafted experiences.

Instead, judiciously design and create experiences that change how people perceive themselves and/or interact with others, enabling them to realize their full potential. Strip away everything else that might distract or detract, no matter how rich and fun the experience might be.

Finally, ensure the experiences are part of a transformative leadership development journey that drives the change you want to see. If you want to reap the rewards of an experiential keynote on leadership, explore my work bringing experience design into memorable and magical keynote moments.

Interested in going deeper? Find out more about our experiential leadership development work here.

Experiential & Immersive Leadership Development

What Is Experiential Leadership Development? The Complete Guide to Developing Leaders Through Immersive Experiences Immersive Leadership Development: How to Design Signature Experiences That Transform Leaders