Alison McAulay is a highly-experienced Executive Coach specializing in transformational leadership coaching—somatic, embodied, and experiential—that reliably leads to powerful and profound breakthroughs in your most pressing leadership challenges.
As well as working with all conventional leadership challenges, Alison provides guidance, tools, and practices that can transform difficult emotions, memories, self-talk, and habits to unlock stored-up energy, aliveness, and potency.
“Alison is like a gentle scalpel: both challenging and nurturing me to transform—and go way beyond what I thought I could do.“
Executive
Exec Coaching To Transform Your Most Intense Leadership Challenges
Alison is a former USA elite athlete and also a trauma-informed therapist. She works with leaders in all sectors, with a bias towards VP and C-Level leaders in major multinationals and purpose-driven organizations who are looking for profound breakthroughs in adaptability, resilience, creativity, relationality, and high performance without losing their humanity.
Executive Coaching For Personal Leadership Mastery
Building A Transformation Mindset
Overcoming Imposter & High-Achiever Syndromes
Integrating Mind & Body For Resilience
Assertiveness & Authentic Voice for Introverts
Deep Listening, Presence & Receptivity for Extroverts
Coping With Exhaustion, Overwhelm, Stress & Burnout
Transforming Sabotaging Behaviors & Habits
Emotional Regulation & Mastery
Finding & Embodying Leadership Purpose
Working With Lifestage Transitions
Executive Coaching To Lead Others
Develop Trusting & Reciprocal Relationships
Hold Safe and Brave Spaces
Support Others With Crises, Resilience & Wellbeing
Lead Purpose-Led Organizations
Develop Relational Intelligence
Develop Empowerment & Agency
Cultivate Belonging & Meaning At Work
Build Human-Centric Culture
Inspire Positivity & Growth
Navigate Difficult Relationships & Conversations
“After transforming some old fears that I thought were gone, I realized my purpose was quite different—and Alison helped me integrate it into my family life and work.”
Purpose-Led Entrepreneur
About Exec Coach Alison McAulay BA, RCST

Alison McAulay is a groundbreaking leadership development theorist and practitioner, executive coach, and trauma-based therapist.
Her mission is to re-humanize businesses — and their teams and cultures — by expanding the consciousness, compassion, creativity, and capabilities of senior leaders and the team members they lead. McAulay is the co-founder and Chief Learning Officer of the boutique leadership consultancy, Switch On Leadership. In this role, she is a coach and advisor to CEOs and teams at organizations like Syngenta, Zalando, Citizen, and LEGO.
Alison McAulay is a former Team USA elite gymnast, professional dancer, and choreographer in Los Angeles and San Francisco; she has a BA in Performing Arts and advanced training in trauma-informed therapies, including Biodynamic Craniosacral Therapy, ACT, Attachment Theory, and Kundalini Yoga. With this wealth of knowledge and experience transforming hearts and minds, she has spent many years working with her SOL co-founder to unfold the Self-to-System leadership method and the theory that powers it, Bio-Transformation.
“It was wonderful to feel safe enough to let go of some things I thought I wasn’t ready to deal with.”
Changemaker & Community Leader